Financial Analysis Advanced Accounting Assignment

Question: A large number of the biggest universal firms including Microsoft, Google, Coca Cola and Apple recognize generous impalpable resources which might be very unique in relation to the more conventional blocks and mortar type associations including BHP. Mechanical improvements have brought about immaterial resources become a significant part for some organizations all things considered. A significant bookkeeping question for any business is whether they can perceive immaterial resources regarding AASB 138 and the premise of their estimation after starting acknowledgment. (a) You are required to electronically get to the Annual Financial Report (AFR) of TWO ASX recorded organizations, one revealing generous intangibles promoted (for example generally radio, TV, electronic turn of events and betting organizations) and the other reflecting little extents of absolute resources as impalpable resources (for example retail, mining and development). (b) Using the AFRs you have gained, distinguish and think about the acknowledgment of and ensuing estimation of Intangibles as far as the AASB Framework for the arrangement and introduction of Financial Statements and AASB138 Intangible Assets. (Clue the majority of this examination and editorial will come from the notes remembering the note for Intangible resources and the note on Accounting Policies).You are additionally required to compute proportions, to be accounted for in even arrangement, which mirror the when position of the two firms for two near back to back years (calculates that will be accessible in the yearly reports), to mirror the impact of the expulsion of impalpable resources from the budget summaries. (Note: the operations ought to be given in a reference section.) Answer: Prerequisite 1 Fiscal summary assistance to give a reasonable and exact thought regarding the substantial and elusive resource of the organization which in the end help the organization to give an away from about the budgetary situation of the organization in the market and other key explicit region identified with business activity. The organization needs to recognize the obtained resource as the impalpable resource based on the ID rules referenced in the AASB 138. As indicated by the AASB 138 prerequisites, this specific resource can be perceived by the organization as long as it speaks to the reasonable worth which can be estimated dependably. Additionally, the specific resource can be considered as a piece of the business mix regardless of it being an inside created impalpable resource. In this way, in light of the reality, the advantage can be perceived as impalpable if, and just if: In the event that the normal future worth can be the gotten from the advantage and utilized by the firm, and In the event that the expense of the advantage can be estimated on a solid premise After the underlying acknowledgment and it goes to the part of estimating the worth. In this procedure, the whole procedure of estimation can be sought after by the assistance of qualities and their estimation forms. For this situation, the valuable existence of the altruism is should have been estimated so as to check whether it needs to amortize (Mackie, 2009). The judgment of the firm relies upon the appraisal of sureness joined with the stream that can convey the future monetary advantages to the firm by the utilization of the benefit. It tends to be performed based on the proof assembled from the hour of starting ID of the advantage. Giving the more prominent load to the outside confirmations is the piece of the estimation and evaluation process. Prerequisite 2 Thinking about this prerequisite, the choice of the organization has been done and for this situation, the organization is chosen as Echo Entertainment Group Ltd (EE9), as the organization is one of the biggest freely recorded betting organizations in the Australian market. After electronically evaluating the Annual Financial Report (AFR), it is additionally recognized that the organization is announcing the generous intangibles promoted. Examination of the budgetary proportion is done with the assistance of the fiscal report which the organization produce toward the finish of each financial year. As indicated by this unique situation, it ought to be referenced that the any costs paid during the time spent investigating the presence of the impalpable resources in the firm can be considered as an operational expense (Moberly, 2014). Costs caused on an immaterial resource that was recently perceived as business consumption can't be thought of or distinguished as the piece of capitaliza tion cost of an impalpable resource sometime in the future. Prerequisite 3 In this segment the calculation of various sorts of proportions will be shown based on appropriate estimating equations and the entire procedure will be finished by considering two monetary long periods of activity of Echo Entertainment Group Ltd. The reason for this bit is to set up the reality of changes in money related execution by considering the outcomes got from the proportions of Before and After Position. The estimation of proportions will be done based on Liquidity, Profitability, Solvency and Turnover regions of the organization (Rodgers, 2008). The consequences of the proportions on a plain premise are appeared in the supplement Prerequisite 4 As indicated by the standards kept up in the AASB 138 identified with the elusive resources, the reality can be explained as the elements like Echo Entertainment Group Ltd can embrace them to report their yearly periods starting on or after first January, 2005. All it requires is de-acknowledgment of impalpable resources that were created inside. Before the consideration of this specific rule, it was seen that there are many recorded organizations were getting influenced by the method of the generous effects on their reports. In this way, based on the yearly reports accessible in the middle of 2004 and 2005 for those organizations, the normal results of the AASB 138 investigated the impalpable resources and key money related reports can be additionally clarified. The basic estimation process is done based on the solid premise and it should be accounted for under both Australian GAAP and AIFRS (Vogel, 2007). Considering the subsequent effect of AASB 138, the noteworthy changes can be seen in the impalpable resources and measure of obligation value as detailed in the AIFRS. The estimation and the assessment of the noteworthy changes in the obligation value proportion by considering the normal change and genuine change can help the various partners who are utilizing the report for taking their compelling choices. For this situation, banking associations can be worth to make reference to as they take their money related choice with the regard of the companys budgetary situation by thinking about the progressions as revealed. In the finish of the procedure, the helpful ramifications can be considered with respect to the straightforwardness of the correspondence in the yearly reports. Prerequisite 5 Immaterial resources are considered as the non-physical resources that are significant for the organization and they have the compelling life more prominent than one year. A portion of the instances of immaterial resources for the organization are, licenses, trademarks, copyrights, establishment, name of the organization, permit, altruism, and so on they used to give the drawn out advantages to the organization (Moberly, 2014). Each organization keeps up represents the impalpable resources and they are treated as the depreciable resources and regular assets. The life of these advantages is never permitted to cross forty years and the expense of the impalpable resources are allotted to the cost during the valuable life or legitimate existence of them, whichever is shorter. This specific procedure of designating the expense to the cost is called as the amortization and it is known as the best practice that can be utilized by the administration for overseeing and recording the intangibl es. It is accepted that the administration of the organization has the adaptable capacity to oversee and treat the impalpable resources under the rules and gauges of bookkeeping standards. In view of the inspirational desire, considering the straight-line strategy to amortize the impalpable resources can be valuable for the administration of the organization. For this situation, the organization of Echo Entertainment Group Ltd can utilize the straight-line amortization strategy to treat its generosity in the budgetary year of 2014. In the event that the generosity should have a valuable existence of five years then the measure of amortization every year will be AUD (1442/5) = AUD288.4 m. Along these lines, the organization will charge AUD288.4 m as the amortization costs and credit the equivalent from the estimation of altruism. For this situation, it is worth to make reference to, when the element get another substance, the estimation of altruism is considered as the essential distinction (Vogel, 2007). The distinction can be built up by the method of the price tag and the measure of value that are not related with the advantages or liabilities during the time spent procurement. As indicated by the diverse bookkeeping diaries, generosity has the capacity to produce the autonomous incomes. As indicated by the diary named Intangible Asset Accounting, the amortization ought to be done based on the helpful existence of the immaterial resources and the sum to be amortized ought to be considered as the expense to be recorded by the administration subsequent to taking away the lingering esteem, assuming any. On the typical angle, the full estimation of elusive resources should be amortized as the inclusion of the leftover worth can't be seen into those advantages. References: Mackie, C. (2009).Intangible resources. Washington, D.C.: National Academies Press. Moberly, M. (2014).Safeguarding elusive resources. Oxford: Butterworth-Heinemann. Rodgers, P. (2008).Financial examination. Oxford: CIMA. Vogel, H. (2007).Entertainment industry financial matters. Cambridge: Cambridge University Press.

Role of Stakeholder Paper Example

Job of Stakeholder Paper Example Job of Stakeholder Paper †Research Paper Example Job of Stakeholder Introduction The term partners alludes to people or gatherings who depend on an association to accomplish their objectives while the association rely upon them for help and different angles, for example, administration. These incorporate individuals who are probably going to profit by company’s activities consequently move in the direction of the achievement of the organization. Partners in this manner incorporate people who have impact in the running of an organization (investors and representatives) notwithstanding different people who might be worried in the company’s exercises however don't possess it. For the most part, partners are altogether elements who impact or are influenced by the activities and choices of an association. Partners are the people or gatherings that share the advantages and dangers of an organization. They are accordingly and are influenced by the executives choices. Be that as it may, some partner may not be on the side of the organizations choices relying upon the impact such choices may have on them. The partners are in this manner vital and impact the administration of an organization. This paper centers around the job of partners in actualizing a quality administration process. The main partners in any business incorporate chiefs, investors, organization representatives, government, networks, customers, worker's organizations, and different organizations or associations. Workers are significant benefactors in dynamic along these lines their feelings are vital in running of an organization or business (Jackson, Sawyers, Jackson, Sawyers, and Jenkins, 2008). Exchange union’s job in execution of value the executives in an organization since they impact organization choices with respect to workers security, remuneration just as the enrollment procedure. Investors are the most significant segment of an organization and assume a urgent job in usage of the board procedure since they are keen on the government assistance of the organization in which they have contributed. They likewise participate in creation of some organization choices. Clients or customers are another significant partner who decides how an organization ought to be overseen. This is on the grounds that clients impact the executives perspectives relating to quality, morals, just as authoritative qualities. For instance, a food preparing industry should remember the significant clients for the board perspectives with respect to the quality to guarantee that the item made address their issues. The legislature is a basic partner in any association, which impact diverse ad ministrative viewpoints consequently the board. The legislature directs highlights, for example, tax collection and friends enactment subsequently the nature of the board (Jackson, Sawyers, and Jenkins, 2008). Different associations are additionally significant substances that influence the administration of an organization. They could be the contenders or the wholesalers. A genuine case of an association where other association are significant partners is an assembling organization where the retailers engaged with circulating company’s item and along these lines impact the executives choices (Foster, 2012; Jackson, Sawyers, and Jenkins, 2008). References Encourage, T. (2012). Overseeing Quality: Integrating the Supply Chain. New York: Pearson Education, Limited. Jackson, S., Sawyers, R., and Jenkins, G. (2008). Administrative Accounting: A Focus on Ethical Decision Making. Stamford: Cengage Learning.

Big Five Personality Traits and Age Essay

The point of the current examination was to research the correlation between the large five character attributes and guys and females between 15 to 30 years and 50 years and over. 26 females and 26 guys finished a Big 5 Personality Test web based, utilizing the web. The theory that, guys and females, between the ages of 15 to 30 years, would score higher in Openness to experience and Extraversion than guys and females who are 50 years and over, was bolstered. It was presumed that Openness to experience and Extraversion were higher in the individuals who were between the ages of 15 to 30 years of age than the individuals who were 50 years and more seasoned. In view of these discoveries it could be summed up that individuals between the ages of 15 to 30 are progressively creative, friendly and fiery than the individuals who are 50 years and more established, while the individuals who are 50 years and over are increasingly sorted out, solid, kind and unassuming. Presentation Age-related contrasts in character have caught the consideration of numerous individuals. Character can be characterized as â€Å"an individual’s remarkable example of musings, emotions and conduct that are moderately steady after some time and across situations†. (Grivas and Carter, 2010) Costa and McCrae (1999) had built up a five-factor model to clarify the five major factors that make up a character, the five components are: Openness to Experience (incorporates qualities, for example, innovative, inquisitive, masterful, sensitive, clever and offbeat), Conscientiousness (incorporates characteristics, for example, composed, exhaustive, productive, skilled, solid and self-restrained), Extraversion (incorporates attributes, for example, active, friendly, garrulous, fiery, emphatic and brave), Agreeableness (incorporates attributes, for example, helpful, consistence, thoughtful, kind, warm, sympathetic and humble) and Neuroticism (incorporates attributes, for example, te nse, on edge, testy, bad tempered, imprudent, hesitant and weakness). Past research had been led to examine age contrasts in character over the grown-up life length in five distinct societies. Costa and McCrae (1999) utilized examples from Germany, Italy, Portugal, Croatia, and Korea and found that Extraversion and Openness to encounter were lower in more seasoned members than more youthful members while Conscientiousness and Agreeableness demonstrated the opposite example. Neuroticism was seen as lower in more established members than more youthful members in Germany, Portugal, and Korea though age contrasts were not noticeable in Italy and Croatia. (Donnellan and Lucas, 2007) At present, an examination between the five factors and age has not been explored in guys and females between the age of 15 to 30 years and 50 years and over. The point of the current examination was to explore the correlation between the huge five character attributes and guys and females between 15 to 30 years and 50 years and over. It was estimated that guys and females between the ages of 15 to 30 years would score higher in Openness to experience and Extraversion than guys and females who are 5 0 years and over. Strategy Members The example comprised of 52 members (26 guys and 26 females). Members were placed into 2 gatherings relying upon age. 13 guys and 13 females were somewhere in the range of 15 and 30 years old, and 13 guys and 13 females were 50 years or over. Materials-A Big 5 Personality Test was finished on the web, which was gotten to at the accompanying site: http://www.outofservice.com/bigfive/Procedure-Participants gave composed educated assent and were educated regarding their withdrawal rights and classification of their own subtleties. Members were to finished a Big 5 Personality Test online which was gotten to on the site. Members got a score out of 100 for every one of the qualities. Information was gathered, summed up and deciphered. Figure 1: Mean scores on every one of the five character qualities. As appeared above, on normal members between the age of 15 to 30 scored 58 on Openness to experience and members who are 50 years and over got a score of 30. Members who are between 15 to 30 years old scored 50 on Conscientiousness though members who are 50 years and over got a mean score of 75. Members 15 to 30 years scored 66 on Extraversion and members 50 years and more seasoned got a score of 35. Members 50 years and over got a mean score of 60 on Agreeableness while members who are 15 to 30 years got a score of 45. Members who are 15 to 30 years old got a mean score of 53 in Neuroticism and members 50 years and more established got a mean score of 45. Conversation The theory that, guys and females, between the ages of 15 to 30 years, would score higher in Openness to experience and Extraversion than guys and females who are 50 years and over, was bolstered. These discoveries show that the more youthful age gathering (15-30 years) scored higher in Openness to experience and Extraversion while the more established age gathering (50+ years) scored higher in Conscientiousness and Agreeableness. The gathering comprising of 15 to multi year old members scored higher in Neuroticism yet had close mean scores to those in the 50 years and over gathering. The outcomes were like the proof found by Donnellan and Lucas (2007) that â€Å"Extraversion and Openness to encounter are contrarily connected with age while Agreeableness is decidedly connected with age. â€Å" Future research should concentrate on investigating the five-consider model distinctive age bunches with fluctuating social foundations. The current examination has various impediments; a constraint could be that the online test may not be substantial so it doesn't precisely get to character. It is questionable whether a sufficient example size was gotten. What's more, conceivable incidental factors may have likewise assumed a job, including the participant’s mind-set at the present time of finishing the online test and individual qualities, for example, their inspiration to finish the online character test. These incidental factors ought to be limited or controlled for in future examinations concentrating on the five variables of a character. Taking everything into account the current investigation found that Openness to experience and Extraversion were higher in the individuals who were between the ages of 15 to 30 years of age than the individuals who were 50 years and more established. In light of these discoveries it could be summed up that individuals between the ages of 15 to 30 are progressively inventive, inquisitive, cordial, volatile and enthusiastic than the individuals who are 50 years and more seasoned, though the individuals who are 50 years and over are increasingly sorted out, solid, kind, warm and humble. Be that as it may, the discoveries of the current examination ought to be considered with alert, given the quantity of restrictions talked about above. References Costa, T.R. and McCrae, R.R. (1999) Age Differences in Personality Across the Adult Life Span: Parallels in Five Cultures. Formative Psychology, 35, 466-477 Costa, T.R. and McCrae, R.R. (2010) Theories of Personality †Costa and McCrae Five-Factor Model. Brain science for the VCE Student Units 1&2 5E, 531-534 Donnellan, M.B. and Lucas, R.E. (2007) Age Differences in the Big Five Across the Life Span: Evidence from Two National Samples. Brain research and Aging, 23, 558-566 Grivas, J. and Carter, L. (2010) Ways of Describing Personality. Brain research for the VCE Student Units 1&2 5E, Chapter 12

Thomas Hardys Jude the Obscure Essay -- Jude the Obscure Essays

The mien and demeanor of a character is uncovered to a peruser by the creator all through any work of writing, however a huge bit of the portrayal happens in explicit cases at certain key focuses in the plot of a novel or play. This portion about Jude and Sue, from Thomas Hardy's Jude the Obscure, uncovered huge experiences into their actual aims and feelings of themselves, others, and life when all is said in done. This creator causes a one of a kind persona for every one of the occupants of these two houses by using a miserable tone and horrifying style, close by imagery that copies the present circumstances wherein the two characters wind up captured. At the outset, the creator presents the characters at the same time, each with a similarly desolate and unsettled state of mind encompassing them(lines 2, 3). The individual conditions are ignored so as to catch both of their neglected emotions together, which drives the peruser to imagine an association between the two; this foretells a potential secret relationship, particularly when he question[s] his reverential model(l.3). At the point when he addresses himself, he gives the indications of a low certainty level, which could uncover a low confidence and perhaps an independent, calm character; the semicolon that goes before this entry uncovers considerably progressively about Jude, since it associates the desolate and demoralized tone around this piece of the section with his assessments about himself, prompting the end that he doesn't confide in his own judgment and has potentially made comparable mistakes in the past(ll.2, 3). Jude watches the house as it disappear[s] behind the night conceal, reflecting his winding down odds of experiencing Sue, which further builds up his hidde... ...ned by an occasion that doesn't interfere with the plot yet is similarly as compelling at revealing the real importance and associations in the plot itself. In the tale about Jude and Sue, Thomas Hardy had the option to interconnect the tale of a hare and a couple so that the essentialness of the scene was not brought down, and he was as yet ready to pass on his point. He utilized word usage that indicates constrainment and a tone that catches the partition that Jude and Sue feel so as to mirror his real contemplations on marriage, and he represented a significant communication by method of an apparently inconsequential act so as to show a covered up yet incredible association. Through this, Hardy completely uncovered the nature and scrape of both Sue and Jude with the goal that the peruser can comprehend, and anybody can identify with the all inclusive, center sentiments communicated in this extract.

Kenyon And Hall Everlasting Love Essays - Guggenheim Fellows

Kenyon And Hall Everlasting Love The sonnets that are portrayed in the book by Hall and the book by Kenyon are diverse in their subjects and articulation of their thoughts. In spite of the fact that these writers appear to be diverse in their work; the two of them appear to share an ongoing theme. That string is the affection that Hall and Kenyon have for one another. This is appeared in the sonnet Alone for a Week by Jane Kenyon and an untitled sonnet from pg. 11 of Donald Hall Without. Despite the fact that Kenyon's sonnet manages more of a sentiment of dejection and longing for the arrival that will come. Corridor's sonnet is about recognition of the one he adored and desires for something that he knows won't return however must be managed. In the event that we take a gander at the sonnet Alone for a Week by Jane Kenyon we see the subtleties that show her love for Hall. We see her alone at home while Hall is away. So she should get things done to keep her self occupied while he is gone to take her psyche of the reality that he is no more. By Kenyon's promise decision we get the inclination that the brief timeframe that he is gone appear s any longer to her then it truly is. She utilizes expressions to express this, ...your pad stout, cool... These give the impression that the pad has not been utilized in quite a while, as though it might never be warmed once more. Be that as it may, all through the sonnet she is confident of his arrival soon. Smolen 2 The untitled sonnet by Hall on the other hand isn't confident of the arrival of his significant other; its truth has just hit him and passed. Presently all he needs to live with is little, however critical minutes that may have appeared to be trifling to them right now. These minutes currently are all he needs to recollect his significant other by. The feeling of adoration that is found in the Kenyon sonnet is still there however. The way that he affectionately depicts her. Simply his selection of words appear to pass on the affection that he had and still does of his adoration. At the point when she was forty she came into her beauty... this section mirrors his affection that developed increasingly more as the more established they got. This sonnet has an a lot darker and more troubled feel to it then the somewhat joyful inclination that the Kenyon sonnet has. In spite of the fact that it feels darker than the Kenyon sonnet it despite everything has a caring vibe to it, not simply misery and lament. The sonnets in Jane Kenyon's In any case appear to be progressively about her encounters. Loaded with scenes of her life, however generally of her time with Hall and additionally for the most part of time spent in New Hampshire. Then again the photos that Lobby paints for us in his book WITHOUT, is one after the passing of his significant other. This makes the greater part of the sonnets be of the misery and misfortune that Hall feels in the wake of losing an amazing lady. In spite of the fact that these sonnets appear to be about two distinct subjects, the two of them show the way that these two individuals both had huge affections for one another. To them it didn't make a difference what happened they would get past it regardless, I am Telly Savalas

How to Build and Manage an Online Community

How to Build and Manage an Online Community Online communities bring together people from across the globe to share their experiences and expertise. They are vibrant, multi-dimensional and take social interaction to a new level. For people who create and manage such communities, the main source of satisfaction comes from watching their creation thrive and succeed.This is not the only motivation: creators of online community derive pleasure from the power and influence that they get from creating, managing and controlling a group of people, the fame and status that comes with it and the sense of belonging that community participation brings. © Shutterstock.com | Rawpixel.comThis article discusses online communities and examines them in detail to see how effective they are for businesses. It covers the following areas: 1) an introduction to online communities, 2) evolution and history of online communities, 3) benefits of online communities, 4) creating an online community, 5) tools for online community management, and 6) a conclusion.INTRODUCTION TO ONLINE COMMUNITYHuman beings are social creatures, and we need to interact with other human beings to be able to survive. This is the reason why we form groups and look to connect with other humans on some level.1) What Is a Community?A community can be described as a group of people or a social unit that comes together and connects to each other to share some common interest or value. Communities can be based upon geographical area, interests, ideas, location or area, religion, beliefs, hobbies or any other thing that is common to a group of people. Communities can be big o r small, and can be confined to a small area or spread across the globe.2) What Is an Online Community?With the advent of the internet, more people have started to socialize and create communities in the virtual world. The rules of the game remain the same; these communities draw together people who share a common idea or interest. The difference is that these are created by users of the internet, and provide a cohesive unit for the people who use the internet. Since the online community is not confined by geographical constraints, the members of the community are spread across the globe. The communication within the community is through the means provided by the internet that include instant messaging, email, online forums, BBMs, social media, etc.3) Online Community Is not Social Media (Difference Between Social Networks and Online Community)People often consider social networks like Twitter or Facebook to be an online community. But this is not true, social networking and online communities are two distinct parts of the whole called Social Media. Social networking is not the same as an online community. The two share some common features, but their nature and functions are different. They both depend on the internet for their existence. People converge and form groups, find information and share things in both social networking sites and online communities. The similarities end there.All social networks are formed of people you know or have met, or are people who are connected to someone within your social group. These people are your family, friends, acquaintances, and friends of friends, etc. People join social networks to stay in touch with each other, maintain relationships and forge new connections or relationships and to expand the social network. This is how sites like Facebook, Linkedin, Twitter, etc. work. A person can form only one social network. It is extremely difficult to have multiple identities on the social network, as it is such a personal interaction.Online communities, on the other hand, consist of people from various walks of life and seem to be totally unrelated to each other. The only commonality between the people of an online community seems to be their area of interest. It is their shared ideas, interests, professions that bring people together to form a community. The members join in because they wish to share, contribute and learn from one another. Some members contribute, while others benefit from the collective knowledge shared within the community. Since people have many different interests and goals, an individual can be a part of several online communities at a time.Given the nature of the two, social networks, and online communities can be targeted by businesses for different results.EVOLUTION AND HISTORY OF ONLINE COMMUNITIESThe first form of communication using the internet was the e-mail developed by ARPAnet in 1972; these were person to person communications. Multiple messages that could be sent t o multiple users took time in developing and became possible only in the 1980’s when a graphical user interface came into existence. The first online social communities appeared with BBM services. After this, many other social interaction services appeared which include Usenet News, Listservers, etc. Internet Relay Chat, better known as IRC, was developed in 1988, and this was the birth of instant messaging and chat where people could exchange text messages in real time. IRC services included ICQ and AOL. When the World Wide Web was developed in 1991, the internet as we know it now appeared. WWW popularized the net and facilitated the creation and existence of online communities. The first of these communities were fueled by online games such as Doom, Everquest, Quest, etc. Now the internet communities have evolved to encompass all areas of interest and knowledge. With the introduction of VOIP, video streaming, images, and sounds, the online communities have expanded into all area s of our lives. Smart devices have made the communities even more dynamic and accessible to its members, who can now interact with the community anywhere, on the go. More people are joining in, and the nature of the communities is changing every day.BENEFITS OF ONLINE COMMUNITIES FOR COMPANIESWhen it comes to businesses and companies, creating or participating in online communities can be very profitable. Having an online community is as good as having an extension of your marketing team, which can reach out to hundreds, if not thousands of customers. These customers act as motivators for your business and make positive contributions to the community. It provides the business an opportunity to promote itself and interact with its customers, and provides them with tailor-made experiences. It enables companies to:Understand their customers and what they want better.Find potential customers and interact with the community to increase conversions.Research what products and services the customers desire and provide tailor-made solutions.Gather market intelligence, analyze it and implement it in future activities.Build brands and reputation for the company.Induce discussion and debate about products and services provided by the company and any new products that are being introduced. The discussions within the community inform and familiarize people with the new products and its benefits, without the company having to sell hard.Enhance its content reach.Increase its customer loyalty.Improve its customer care services and reduce the number of queries and support calls that the company receives. It increases customer satisfaction and encourages knowledge sharing.CREATING AN ONLINE COMMUNITYBuilding an online community is not an easy task. It takes a lot of dedication, patience, and hard work to create a successful community. A community provides a platform for interaction amongst the members as well as between the members and the administrators of the community. Having a community that is dedicated to your business is the easy part, but keeping the community thriving and growing requires inputs from the administrators as well as members of the community. Let us take a look at the process involved in creating, maintaining and expanding community.1) How to Start Creating an Online CommunityWhen you start creating an online community, you need to keep in mind that the community is completely dependent on internet. So you need to ensure that the community is one that can be easily accessed by the maximum number of people. You may need to take into account the internet speed, which is not the same for everyone. Some have high-speed internet while others struggle with very slow speeds. The community has to cater to both kinds of members. International communities that are spread across the globe also have to take into consideration the time zones and availability of the members. Before you begin, you have to decide whether you wish to create a private community where the membership is restricted, or a public community where anyone can join.To build a community you have to do the following:Determine a purpose or goal for it.Decide who your target audience will be.Design the site keeping in mind the tools for interaction and the structure of your community.Decide upon the manner in which you will host the community.Create the community using tools available.Create interesting content for the community.Invite or attract members to join your community.Administer it properly so that the community flourishes and expands.2) Who Can Participate in a CommunityOnline communities exist because people have a common interest and knowledge, which they wish to share with other interested people. Anyone who is interested in the theme or purpose of an online community can participate in it. The motivation to join may be to gain knowledge, conduct research, share ideas, social interaction and more. If there is a strong motivating factor and the de sire to socialize, a person can join an online community. Some of these communities are private, and people may need invitations to join up. Most online communities are public communities, and anyone with sufficient interest can participate. There are many different types of communities online for people to join.Types of Online CommunitiesAny community is bound together by some common factors. These factors determine the type of community that is available online. The five main categories based upon common factors are:Interest: People who share common interests or passions come together to form a community.Place: People are brought together by geographical areas.Practice: Profession or practicing certain activities is a binding factor of such communities.Ideology: People aspiring to the same humanitarian or global goal and following ideologies to bring about a change come together in such communities.Circumstances: People are brought together by circumstances or external forces.With in these five groups we have various other categories which include:Family Groups: These are communities where families and extended families get together to share news, views, and happenings.Role Playing: This is for role players, where people dress up and behave like a character from a comic or mythology. This is a growing trend.Medical Support Group: These groups are organized around the common theme of medical problems, especially major illnesses like cancer. People suffering from similar medical problems come together in such communities.Ethnic Group: These communities are based on ethnicity. People belonging to a particular ethnic group come together to share their lives.Travel Communities: Travelers form communities to share tips, reviews, and off-beat things to do and places to visit.Professional Groups: These communities are organized by profession. People following a certain profession or interested in it come together to share insights, new developments, tips, etc.Special Interest Groups: These communities could be organized along any common interest. It could be sharing the same space, living similar lives, sharing same ideologies or philosophy, etc.Creative Sharing Groups: These communities attract creative people who share their work and guide each other towards greater skills development.Geographically Related Groups: Formed along geographical lines, people belonging to a particular geographical area from these communities.Collaborative Groups: When a group of people is jointly involved in doing something and collaborating together, they form a collaborative community.Hobby Groups: People who are interested in a particular craft or hobby form a community where they can share tips and tricks with each other.DIY groups: There is a growing group of DIY enthusiasts. These communities are formed on the common interest of DIY techniques and projects.Relationship Groups: These communities could be created by corporations, businesses and companies to cr eate a stronger relationship with their customers. These could also be created so that people could search for other people who are interested in having a relationship can come together and interact.These are only some of the types of communities that are present on the internet. There are thousands of communities covering practically all the topics and interests that people can share.3) Reach out to PeopleThe most important part of community building is reaching out to people. Unless people know that an online community exists that can be of value to them, they will not join in. The most important ways to reach out to people is through the following tools:EmailNewsgroupsChatsMessage BoardsPhoneIn personOther means include using good content, initiating interesting dialogues and discussions to attract people to your community. If you try and recruit a certain number of people every day, soon your community will be thriving and growing on its own. But there are few people who make th at effort. Most community managers cannot sustain the effort beyond the initial flush.4) Promote ItA community, like any other organization, business or company, benefits through publicity and marketing. Traditional tools of marketing and promotion apply to virtual communities too. Below is a list of such tools:Conventional advertisements are a good way of introducing your community to the world;Use Banner Ads and pay per click advertisement campaigns;Write blogs and engage in social media promotion;Use SEO;Create a website;Use Social media to talk about your community;Use email campaigns to promote your community;Use your professional and personal network to augment your presence and promote your community;Participate in other similar communities and generate interest about yourself and your community;Create offline events to engage your community members and meet them personally;Use incentives like giveaways, contests, and online events to generate and sustain interest;Constantly post interesting content on your site;Use technology to keep the community members in touch with the happenings, news and views of the community.5) Manage ItManaging an online community is much like managing any offline community. A community consists of many different people with different personalities, motivations and values. All these have to be taken into consideration when administering a community. During the initial stages, the community needs a lot of inputs from the administrators. The new members have to be initiated into the community and have to be guided through the onboarding process. Once the community is established, the interventions of the founders and administrators lessen, and soon the community is thriving and sustaining itself. The interactions between members develop on their own and keep the community growing.5.1 Who Is a Community Manager and What Does He Do?Any person who administers a community is the community manager. There can be one or many managers i n a community. Community managers are also called administrators. Their job changes as the community grows and expands. At various stages of the community, its manager has to wear a number of hats and be a leader, a content manager, moderator, promoter and advocate, mediator, and an analyst for the community.The main work of the admins or community managers includes:Inviting new members and once they join, welcoming them. Taking the new members through the onboarding process, familiarizing them with the community, its rules and regulations.Helping create relationships between members, introducing new members to other members, and promoting certain members who they feel might benefit the community.Identifying the key members and influencers of the community and initiating a better relationship with them in order to enhance the growth and influence of the community.Once the community is thriving, one of the key duties of the manager is moderating the community and ensuring that the me mbers adhere to the rules; also initiating and encouraging topics that they want the community to discuss and steering the conversations toward these topics.Creating new content, running campaigns and contests and organizing events for the community. Creating content that is original and search engine optimized, creating brand value and generating leads for a business or the community.Finding ways to respond to certain community discussions and helping to address the needs of the cross-section of people who comprise the community.Expanding the community using social media to increase the member base, if necessary. So a community manager has to be well versed in social media and other tools of promotion.Creating reports and measurements regarding the community’s performance and its ROI.Gathering inputs and suggestions from the members and implementing them into the community.5.2 Qualities of a Good Online Community ManagerNot everyone is cut out to be a good community manager. It t akes certain qualities for a person to be a good and effective manager. The qualities of a good manager include:Some college education, though it is not an essential if the person has other important qualities like ability to communicate properly.Great communication skills is important as a community manager is the face of the community, and this face needs to be able to gel and communicate with the community enough to lead it effectively.Good leadership skills are another thing to look for. People will only follow and congregate around a strong leader, which is what a community requires.Sound judgment to be able to decide what content and topic to introduce and share with the community.Emotionally mature and able to empathize with the various members of the community and forge a strong bond amongst them. Should be able to give and take criticism positively.Dedicated worker who is willing to work all hours of the day and night and is available to break important developments and new s to the community 24/7.Passionate about their work and their beliefs.Being detail oriented so that nothing escapes the sharp eyes of the manager.Should be creative and adaptable.Needs to be level-headed and patient.Should have an analytical ability. Should know analytical tools intimately and how to extract information from them to steer the community in the right direction.Be able to work independently and make critical decisions quickly.Be a problem solver.5.3 How to Manage an Online CommunityManaging an online community especially if it is created around a brand or a product requires careful thinking and planning. It also requires active involvement of the community manager. The things to pay attention to while managing a community include:Finding a purpose to keep the community together. It is important to have a clear goal with which the members are aligned.Constantly remind the members of the purpose of the community through emails, communications, blogs, chats, etc.Use good content that is relevant to the purpose of the community to keep the interest level high. Encourage the members to create and post content and initiate dialogue and discussion.Have patience; it takes a while for a community to take off.Be friendly and approachable to the members.Do not be afraid to kick out members who do not adhere to the community guidelines, are trolls, or like to create dissension.6) Encourage ParticipationIn order to have a thriving and vibrant community, it is important to encourage participation by the members. Successful community builders do not build communities for entities that exist in cyberspace, but they create communities keeping in mind that there are real people behind the community handles and that these people have real needs, feelings, emotions, desires, aspirations, etc. It is imperative to understand that people are not alike; they each have their different perceptions and personalities. While encouraging participation, community managers need to keep in mind that not all members in a community will participate in an equal manner. In any community, the participation is as follows:A majority of members never participate. They observe and read but rarely post comments or contribute to the community. These types of members are called lurkers and constitute 90% of users.Some of the members read, observe and comment, but not very often. These members only comment occasionally. These members constitute 9% of users.Most of the comments and contributions are made by only 1% of the members of any community. It is from this 1% that all the leaders and influencers of the community can be identified.Based on the types of behavior observed we can categorize the members of any community in the following categories:Public: Anyone who is looking for some information or answers.Subscriber: Person who signs up for a newsletter, email or other such services provided by a community.Prospect: A person who shows interest in a community and wa nts more information or details about the community and downloads extra information.Customer /Member: A person who joins the community and becomes a member either by buying something connected to the community or signing up to become a member.Loyalist: A member who is loyal to a brand or community.Advocate: A person who will advocate for the community and promote it.TOOLS FOR COMMUNITY MANAGEMENTCommunity managers have several tools available to them to manage their online communities. These include:Swayy.co â€" Content searching and sharing tools that allow you to search for content on the internet, share it and also display analytics about the relevance of the article to your community.Scoop.it â€" Content curating and publishing tool.RebelMouse.com â€" Digital publishing platform that allows content to be published across sites, apps, and social media.Paper.li â€" Content curating and publishing tools that automatically collect and share content on the internet.Storify.com â€" Al lows users to create stories or timelines on social media.Hootsuite â€" A dashboard tool that lets users schedule messages and manage social media, etc. from one single interface or dashboard.Sprout Social â€" Social media management and collaboration platform for community and social media managers.Bitly â€" Shortens links and provides community managers insights about links.These are only some of the most popular tools that are used by content and community managers. Other tools include Google Analytical, Demographics Pro, Tweepi, Tweetdeck, Flipboard, etc.CONCLUSIONAs you can see from what has been discussed above, online communities are powerful tools for brand building and promotion for any company and its products or services. Not all communities are successful; sustained effort is needed to make a community successful. One of the biggest myths about community building is that the larger the community, the more successful it will be. This is not true of all communities. People prefer to interact in smaller groups or networks and often leave larger communities in favor of smaller, more intimate groups, and this is why a bigger community is not a mark of its success. A community is constantly evolving and follows a certain lifecycle. You have to be aware of the stage your community is at, to be able to manage it successfully.

Case Study of Little Johnny Essay - 275 Words

Case Study of Little Johnny (Essay Sample) Content: Case Study of Little JohnnyLittle Johnnyà ¢Ã¢â€š ¬s parents need to change the way they are dealing with the childà ¢Ã¢â€š ¬s negative behavior at school and at home. The school also needs to reduce the attention they give to the boy when he turns aggressive.Since Little Johnnyà ¢Ã¢â€š ¬s parents are here for behavior management, I will suggest a procedure that will work quickly. Little Johnnyà ¢Ã¢â€š ¬s parents are using negative responsers such as spanking the boy. According to Carr et al (1990) an individual may respond to difficult instructional demands by becoming aggressive. It is clear that the boy has developed avoidance tactics from tasks he hates. He becomes aggressive when asked to make his bed or help with tasks at home. In dealing with this problem, I recall that Carr et al (1990) note that it is not forthright to determine whether to use negative reinforcers or positive reinforcers. Little Johnnyà ¢Ã¢â€š ¬s parents have used negative reinforcers al ready and there are no results. It is time to apply positive reinforcers by relying on Little Johnnyà ¢Ã¢â€š ¬s liking for Television, videogame, and toys.The parents will introduce a strategy where Little Johnny does not watch Television, play videogames or get his toys until he handles or attempts to handle the tasks he is given at home. In other words, they will use motivational factors as explained by Carr et al (1990) to introduce desirable behavior in the boy.Sending Johnny from school only served to p... Case Study of Little Johnny Essay - 275 Words Case Study of Little Johnny (Essay Sample) Content: Case Study of Little JohnnyLittle Johnnyà ¢Ã¢â€š ¬s parents need to change the way they are dealing with the childà ¢Ã¢â€š ¬s negative behavior at school and at home. The school also needs to reduce the attention they give to the boy when he turns aggressive.Since Little Johnnyà ¢Ã¢â€š ¬s parents are here for behavior management, I will suggest a procedure that will work quickly. Little Johnnyà ¢Ã¢â€š ¬s parents are using negative responsers such as spanking the boy. According to Carr et al (1990) an individual may respond to difficult instructional demands by becoming aggressive. It is clear that the boy has developed avoidance tactics from tasks he hates. He becomes aggressive when asked to make his bed or help with tasks at home. In dealing with this problem, I recall that Carr et al (1990) note that it is not forthright to determine whether to use negative reinforcers or positive reinforcers. Little Johnnyà ¢Ã¢â€š ¬s parents have used negative reinforcers al ready and there are no results. It is time to apply positive reinforcers by relying on Little Johnnyà ¢Ã¢â€š ¬s liking for Television, videogame, and toys.The parents will introduce a strategy where Little Johnny does not watch Television, play videogames or get his toys until he handles or attempts to handle the tasks he is given at home. In other words, they will use motivational factors as explained by Carr et al (1990) to introduce desirable behavior in the boy.Sending Johnny from school only served to p...

Playing Roulette Outside Bets - 891 Words

Playing Roulette: Outside Bets Let’s begin with the basics: for starters what is roulette? What are outside bets for that matter? Roulette is a game in which a small ball is thrown into a revolving wheel with around 37 to 38 colored sections. The players of course bet where the ball will halt when the wheel ceases to spin. Now there are many ways to win when acting as a participant in this somewhat risky past time, to win big on outside bets you have to know the game well. Now outside bets are simply bets in which you risk very little, earning small payouts for each bet as you continue to spin. Real winnings come from playing steadily and carefully and avoiding such bets, which are based more on probability only and not the wheel itself. To gather more insight regarding the rules of roulette and outside bets, try to consider the laws of physics in which this casino game encompasses its key elements around: owning your own wheel can help you familiarize yourself with said physicality. In being familiar with the wheel itself you can on occasion find whatever defects some wheels may have obtained over years of use, or during production. You could call this type of wheel a â€Å"biased† wheel. Joseph Jagger a prominent roulette player would focus on wheel defects to win almost every bet he made at the casino table. Another fact you may want to keep in mind is that this game is played professionally. Professionals and veterans noShow MoreRelatedAll You Need to Know about Mobile Roulette660 Words   |  3 Pages All you need to know about mobile roulette free bonus! One of the favorite pass times for every individual these days is online gambling. The laws and regulations towards the gambling sector has become relaxed which has led gambling to be one of the most lucrative businesses on the internet. The only difference in a land-based casino and mobile casino is that the players don’t deal with real dealers while playing a particular game. 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The American Civil War Was A National Conflict - 2083 Words

Alissa Grieco The American Civil War was a national conflict that desperately divided the nation and brought about dramatic changes to America for years to come. The once powerful country found itself at war with its own people. Differences between the North and the South involving different economies and poltiical beliefs began to develop and became problmatic. The idea of slavery in territories also caused more tension that caused several Southern states to seced from the Union and form their own nation known as the Confederate States of America. On April 12th 1961 Confederate soldiers attacked the Union at Fort Sumner and the Civil War officially began. The war would continue until May 9th 1965. These four years of war would bring many changes to the nation. The war brought battles close to home and many Americans experienced war for the first time. The war brought trauma and horror to American soil and many men went to war to fight for their side. The war affected the population as a whole but the Civil War brought new experiences to women in both the Union and Confederate states. Many women witnessed war for the first time and were introduced to new ways of life. Prior to the war opportunities were very limited for women and often females would not work outside of the household. They lived in a male dominated society where womens duties including caring for the household and family. The war would allow women to serve important roles in the war effort as well as takeShow MoreRelatedRace And Reunion : The Civil War1581 Words   |  7 Pagesmajority of American white communities close obscure the civil war racial narrative would only fade. In race and reunion: The Civil War in American memory, by David Blight, represents how Americans chose to remember the Civil War conflict, from the beginning of the turning point of the war. 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Analysis Of Benjamin Franklin s The Great Gatsby

The Dynamic Benjamin Franklin Authors choose the way they wish to present their characters to an audience by taking on a persona (sometimes multiple) to construct a perspective from which to view events that take place within the text, therefore evolving the purpose of the writing. In his autobiography, Ben Franklin does this by setting the tone for his persona, as the only fully developed, three-dimensional character that exists within the confines of his writing. Supplemental characters are introduced that play a role in Franklin’s life, but none are as wholly established as Franklin himself. In the typical â€Å"rags to riches† fashion, in pursuit of what has been described as the origin of the â€Å"American Dream,† Franklin achieves success in just about every aspect of society, from literature and politics to science and innovation, to his role as a family man and his desire to promote concern for public well-being. Utilizing a solid and strong work ethic and representing the enlightenm ent mind during the colonial period, Franklin is successful in just about every endeavor he chooses to pursue, a fact that most certainly derives itself from the qualities of his persona(s). Ben Franklin does not satisfy himself with embodying one specific persona, rather he devotes his life to the pursuit of a persona that is dynamic and changes based upon Franklin’s own pursuit of progress and the closest he can get to achieving perfection. From his point of view he describes his life, relatingShow MoreRelatedThe Great Gatsby By F. Scott Fitzgerald982 Words   |  4 PagesThe Great Gatsby is about how corrupted the American Dream was and how it affected many individual’s lives. The characters in the novel have a huge role in portraying the corruption and lifestyles of those living the dream during the 1920’s. Due to the idea of a success promise that the East had to offer, many westerners packed their lives up and headed that way in hope of a better life. Nic k Caraway, one of the main characters, is one of the westerners that took the gamble of moving east duringRead MoreThe Decay of a Dream in F. Scott Fitzgerald’s The Great Gatsby1582 Words   |  7 PagesThe Decay of a Dream in The Great Gatsby      Ã‚   The central theme of The Great Gatsby is the decay of the American Dream. Through his incisive analysis   and condemnation   of 1920s high society, Fitzgerald (in the person of the novel ¹s narrator, Nick Carraway) argues that the American Dream no longer signifies the noble pursuit of progress; instead, it has become grossly materialistic and corrupt. Fitzgerald ¹s novel is structured as an allegory (a story that conceals another story): the terribleRead MoreStudy Guide Literary Terms7657 Words   |  31 Pagesrepetition of the initial sounds of several words in a group. The following line from Robert Frosts poem Acquainted with the Night provides us with an example of alliteration,: I have stood still and stopped the sound of feet. The repetition of the s sound creates a sense of quiet, reinforcing the meaning of the line 3. allegory – Where every aspect of a story is representative, usually symbolic, of something else, usually a larger abstract concept or important historical/geopolitical event

The Holocaust The Destruction Of The Jews - 1717 Words

The Holocaust is by far the worst genocide ever committed, with between 5 and 6 million Jews murdered; along with countless other minorities the Germans deemed inferior (The Holocaust Chronicle Appendices). The Holocaust began with the boycott of Jewish businesses, and ended in camps such as Auschwitz. The destruction of the Jews was made possibly with the rise of Adolf Hitler to power, as he and his fellow Nazi followers attempted to exterminate the Jewish populace of Europe. In the paragraphs to follow I will attempt to explain the reasons, as well as the implications of the Holocaust. Hitler’s determination to return Germany to its former glory are clearly outlined in his manifesto Mein Kampf, which he wrote while in prison for his 1924, coup d’etat attempt. Hitler’s three primary objectives were to first destroy the Treaty of Versailles, which he felt treated Germany unfairly, a view that was shared by many Germans. Second, he desired to create a powerful Germany, or Grossdeutschland, by uniting all German-speaking people within one country. Finally, he wished to expand Germanys borders eastward into Poland and Russia in order to gain more land for the German people. Unfortunately, for many, Hitler realized Europe was ripe for the taken, primarily due to France and Britain not desiring another World War at the time. Consequently Hitler, being an opportunist, understood this and was able to take advantage of the situation for his own benefit (The History Place - GenocideShow MoreRelatedNever to forget1710 Words   |  7 PagesThe book I read was Never To Forget The Jews of the Holocaust by Milton Meltzer. The book is written by Meltzer’s true story of the. It tells the story of when over five million Jewish people were massacred. The book has no characters. From beginning to end the book takes place in Germany. It only tells the straight forward account of the Jewish Holocaust. He writes the story in an interesting view point because he is an old American Jew, watching events of the war from newspapers and radios. WritingRead MoreThe Holocaust And Its Effects On The Jews And The Rest Of The World1213 Words   |  5 PagesThe Holocaust was a systematic government enforced persecution and murder of the Jews that took place throughout Nazi-occupied territories under the command of Adolf Hitler. Although the rest of the world did not suffer from the abuse, murder and isolation that the Jews endured, the brutal polices against Jews caused major destruction and sparked tremendous outrage globally. World War 2 erupte d after Adolf Hitler won the election for Germany’s leader in 1933. Throughout the years, his dictatorshipRead MoreDenial of the Jewish Holocaust735 Words   |  3 Pagesextermination of a national, racial, political, or cultural group.† A major part of the Holocaust genocide is denial. Holocaust denial is present in the United States, Europe, and Canada. These people, known as â€Å"revisionists† try to deny the extermination of six million Jews during World War II. The revisionists claim that there are no documents to prove the holocaust actually existed (Holocaust Denial n. pag). â€Å"The Holocaust, like evolution, is robustly supported and generally accepted by all but a fringeRead MoreThe Holocaust : The Causes Of Hate In The Holocaust1424 Words   |  6 PagesSometimes this hate can be so large it can be an influence for mass destruction. We have learned, or even have seen examples of hate turning into something bigger throughout our history. These exa mples include the multiple wars, terrorist’s attacks, and genocides. Many of these incidents were drove by hate, and did not end well. What drives this hate? How can people turn on one another with just feeling hate towards them? The Holocaust being one of the many genocides in our history was indeed influencedRead MoreThe Ordinary Men of the Holocaust1075 Words   |  5 PagesThe average person’s understanding of the Holocaust is the persecution and mass murder of Jews by the Nazi’s, most are unaware that the people behind the atrocities of the Holocaust came from all over Europe and a wide variety of backgrounds. Art Spiegelman’s Maus: a Survivor’s Tale, Christopher Browning’s Ordinary Men: Reserve Battalion 101 and the Final Solution, and Jan Gross’s Neighbors: The Destruction of the Jewish Community in Jedbwabne, Poland, all provides a different perspective on howRead More HOLOCAUST Essay1275 Words   |  6 PagesHOLOCAUST As tensions mounted up until the point of World War II and the war stormed through Europe, another battle silently raged. Not only did Hitler and the Nazi party wage war on countries throughout Europe, they also assaulted and purged entire innocent groups. The Holocaust began in 1933 and reached its height in WW II, while coming to an end with the war in 1945. Hitler used the Holocaust as a mechanism to rid hisRead MoreLife in the Ghettos: Controlling and Segret1328 Words   |  6 Pagesâ€Å"The Jews were convinced that it couldn’t get any worse. The truth is that, to the very end, every stage was more difficult and more terrible. The dynamics of this development are the essence of horror† (Vashem, 2010). A ghetto is a part of a city where Jews were forced to live in horrendous conditions. Even though a ghetto was a transitional stage, it was still an atrocious place to be. The least of importance is what is ghetto and where did it originate. The term â€Å"ghetto† originated from theRead MoreAnalysis Of Ori Gersht, An Israeli Photographer Essay881 Words   |  4 Pagesred almost seems to replicate blood and agony. As an Israeli artist, his work can relate a lot to the experience of Jews and the Holocaust. This was a horrific event. This event showed us how the beauty of the human body can me mutilated and destroyed. This event showed us death, violence and made us rethink the human figure. These two pieces show both of these aspects of the Holocaust. The beauty of the flowers and the explosion is symbolism of how beauty was destroyed. The cityscape is a very beautifulRead MoreEssay on The Holocaust1099 Words   |  5 Pages The Holocaust The first research in the late 1940s and early 1950s focused on the Jewishness of the Holocaust. Called the Final Solution by the Germans, it was the object of two pivotal studies, both of which had the Jews at the center of their treatment. The first was The Final Solution by Gerald Reitlinger and the second The Destruction of the European Jews by Raul Hilberg. Most major studies since have had the same focus: Lucy Dawidowicz (The War Against theRead More Jewish Reactions to the Holocaust: A Learned Behavior Essay1667 Words   |  7 PagesJewish Reactions to the Holocaust: A Learned Behavior When thinking of Jewish persecution, images of Nazi Germany, concentration camps, and the Holocaust are most likely to be conjured. Although these images do represent the attempted destruction of the Jews, persecution actually began thousands of years earlier. The Holocaust, or Final Solution, which was the destruction of European Jews by the Nazis, was the culmination of attempts by other groups to eradicate Jews from their society.1 Reacting

Advanced Marketing course (MBA) Free Essays

string(35) " customers to receive the product\." Question I: Explain the concepts of product line width, length, depth, and consistency. Use examples to support your answer. A product mix is a collection of a large variety of product lines. We will write a custom essay sample on Advanced Marketing course (MBA) or any similar topic only for you Order Now A product line is a group of items or products closely related and lie within a product class as the functions performed by them are similar, have the same group of customers, range within the given price or are advertised and marketed through the same channels or outlets. Every company’s product mix encompasses certain width, depth, consistency and length. Product width: Refers to the number of different product lines carried by the company. For e. g. Unilever deals with food brands, home care and personal care products therefore it offers a product mix width of 3 lines. Product length: The total number of different items or products in a single product line refers to the product length for e. g. if we take food brands of Unilever then Best foods, Knorr, Birds Eye, Lipton and Ben Jerry’s makes the product length of the specific product line of food brands. Product depth: The variants of each product in a product line refers to the product depth for e. . if we take Lipton, it comes in two formulations loose powder tea and tea bags as well as it also comes in different types such black tea, green tea and herbal tea, so this would mean that Lipton has a depth of 5, as it branches out in 5 different variants. Product consistency: How closely the different product lines are related to each other in use, requirements, production , ch annels and distribution or some other possible way for e. g. If we take Unilever then their goods are consistent in a way that all of their goods are consumer durable and are distributed through the same channel. Similarly they are less consistent as each of their goods serves different buyers and also perform different functions for them. Question II: In planning its market offering, the marketer must address the five product levels of the customer value hierarchy. Describe the â€Å"customer value hierarchy† and identify the five levels of product contained within. Customer value hierarchy is an approach of viewing customer value. It is in a hierarchical representation telling us about how the customer relates and views a product. The customer value hierarchy is pyramid shaped with its base comprising of the basic customer value followed by the expected, unanticipated and desired levels. The five levels of product contained within it are as follows: Core benefit: This is the basic level. It actually refers to the benefit or the service the customer wants to have out the product he buys. Benefit providers, is how a marketer must see himself. Basic product: This is the next important level where the core benefit is converted into a basic product by the marketer. Expected product: The third important level where an expected product is created by the marketer. By expected product we mean a set of conditions or attributes expected by the buyer when he purchases the product. Augmented product: In this level such a product is created by the marketer which is far beyond the expectations of the customer and is referred as an augmented product. Brand positioning and competitions usually starts from this level in developed countries where as in developing countries like India competition starts from expected product level. Potential product: This level comprises of all the possible changing or augmentations the product gets to face in future. New ways of satisfying customers and distinguishing the product and its offering starts from this level. Question III: Explain the concept of a hybrid channel distribution system. When would this system be best utilized? When would this system not be beneficial? Hybrid channel distribution is when a marketer utilizes more than one or a multi channel distribution design. It is one of the most widely used and important channel distribution systems among the vertical marketing network. A single firm can easily cater multiple marketing segments by setting up two or as many marketing channels using hybrid channel distribution system. Firms mostly establish a hybrid system as multiple targets and segments can be approached. If we take the example of star bucks we’ll notice that it follows many distribution designs as they use direct retail system by selling to the stores owned by the company, selling through grocery stores following a single party selling system and also via direct mail following the direct marketing system. Also other distribution systems are utilized by the company. Hybrid channel distribution system works the best when a company serves a wider market and also the marketer knows what system suits the best to its customer way of doing the business. The Hybrid channel communication system carries a lot of potential for channel conflict, therefore in the case of conflicts; this multi channel system does prove to be that beneficial as it may result in improper channel utilization and blocking probabilities. Question IV: In designing a marketing channel system, the marketer must understand the service output levels desired by target customers. Channels provide five service outputs. List and briefly describe each of these outputs. In developing marketing channel systems, needs of the customers are analyzed, objectives of the channel are established and major channel alternatives are evaluated. The five service outputs produced by the channels are: Lot size: The quantity of items possible for the channel to make available to a customer on one occasion. For e. g. a wholesaler will always prefer a channel that can supply him a large lot size of units. Waiting and delivery time: The time taken by the channel to deliver goods to the customers. A customer normally does not like waiting a lot for receiving the goods and prefer a faster system. Spatial convenience: The extent to which the channel makes it convenient for its customers to receive the product. You read "Advanced Marketing course (MBA)" in category "Papers" For e. g. if we consider TCS then we’ll notice that it has more offices situated in every area nearby and customers save a lot on transportation as compared to OCS which has less offices and dealers, therefore TCS offers more spatial convenience as compared to OCS. Product variety: The variety or the assortment breadth of the product that the channel offers to its customers. More variety is preferred by the customers as it increases their chance of finding what they are looking for or even better than that. Service backup: Any add on services that the channel provides to its customers such as delivery, installation, repair facilities etc. How good the service backup is, determines how good the channel performs. An increase in the channel cost also takes place for the customers in the case of greater service backup. Question V: The extraordinary growth of direct marketing can be attributed to many factors with both consumers and business are benefiting. List some of the factors that are contributing to the growth of direct marketing. Many factors are involved in the growth of direct marketing. The few most prominent ones are: Changing lifestyles is one of the most important factors that have made the customers accepted direct marketing. In these few years the number of women entering the workforce has increased tremendously. This trend contributed a lot to the growth of direct marketing as it became very inconvenient for working women to take time out and go for shopping. They could simply sit at home and select the merchandise of their choice and convenience through mail-order shopping and receive all kinds of merchandise at their home only via commercial television, mail, interactive television or via home shopping networks. The second most important factor that has increased the growth of direct marketing was the increase that has taken place in the cost of personal sales calls which has risen tremendously in the past few years making personal sale calls very expensive. Direct marketing methods have now made personal selling more cost effective. Another factor that has contributed a lot to the growth of direct marketing is technological growth such as computer based technologies. These technologies have enabled the marketers to be more accurate in the analysis of results, in creating advanced and better customer and prospect databases, better targeting of messages regarding complex demographics and psychographics and even in faster and better execution of packages by direct-mail. Another important factor that has made direct marketing more attractive than mass marketing is the quantity of available product and services has grown as through direct marketing a greater variety and number of products and services can be offered to a smaller group of prospects. Due to an increase in the use of telephones as a means to order has also helped direct marketing to grow and prosper as placing an order through a telephone results in faster order fulfillment and also makes the customer get rid of any delays connected with the mail order system. Question VI: Most companies set annual quotas. Quotas can be on dollar sales, unit volume, and margin, selling effort or activity and product type. Compensation is often tied to the degree of quota attainment. What problems does the setting of quotas present to both the company and to the sales representative? Sales quotas are set by a lot of companies to encourage and provide incentives to the sales representatives in order to meet their daily challenges and also to motivate them to work more effectively bringing out good results for the company. First a sales forecast is created by the company which becomes the basis of planning production, financial requirements and workforce size but the sales quotas create a lot of problems for the sales representatives and the company. Problems cause the company or the sale representative to suffer a lot for e. g. when the company underestimates and the sale representative is already pain then the company has over paid them. Similarly when the company overestimates the potential of the sales, it gets very hard for the sales representatives to match up to their quotas and eventually they get frustrated leading them to even quit at times. Another disadvantage is that often quotas ignore the service side of the business as it usually enables the sales representatives to get a lot of business. Another problem is that only short term results are gained by the company though providing customer satisfaction for a very long term. Due to all these problems faced by the company and the sale representatives most companies have dropped quotas and are adopting other systematic and proper means of attracting sales representatives to work at their best. Question VII: The new product development process starts with the search for ideas. New-product ideas can come from interacting with various groups and using creativity-generating techniques. List these techniques. New innovative product ideas can be created either by interacting with other people such as your own customers and getting their ideas or also by using creativity generating techniques for developing and enhancing creativity in individuals working for the company. These techniques are as follows: Attribute listing: In this technique each attribute of a product is listed and then modification is done to it. For e. g. f we take milk box, we can modify it by replacing the paper box by a glass bottle then it is painted differently and the cap is replaced by a cork etc. Forced relationships: Several ideas are listed then each idea is considered in relation to other ideas. For e. g. in designing a bed room, you consider a bed and a sofa as separate ideas. Then you think of getting a sofa bed that can serve both the purposes. Morphological analysis: It refers to listing every possible combination for creating many innovative solutions. For e. g. we take a problem like â€Å"getting something cooked†. First think of the dimensions such as how well cooked like half cooked, full cooked or baked. Then think of the possible mediums such as stove, on fire or oven and the power source such as electric oven, gas over or electric stove. Reverse assumption analysis: This is done by noting down all the assumptions and the possibilities about an entity and then reversing them. For e. g. let’s take a cinema that plays a movie of the audience choice, charges for the movie and provide snacks. Now if we apply the reverse assumption analysis we will reverse every assumption. The cinema will now show any movie that the owner gets charges not for the movie but for sitting as long in the cinema and instead of snacks offers fast food. New contexts: Consider a familiar process and re-design it into a new context. For e. g. replacing people-helping services with animals such as cats and dogs. Mind mapping: Start with a thought such as food, note it down. Then note down the next thought that comes into your mind such as pizza. Then link both the thoughts that are food and pizza and think of the next association that will be Italy. Associate a new thought with every other word that comes up. Doing this might lead to a whole new idea. Question VIII: Explain the product or brand management organization and list its advantages and disadvantages. Only a company that produces different variety of products or the production capacity is beyond the ability or control of the functional organization establishes a product management organization. It however has another form of management but doesn’t replace the functional organization. A product category manager is under the supervision of a product manager. A product category manager manages and supervises specific brand and product managers. Product and brand management is sometime referred to as hub and spoke system with the brand manager in the center and managing various departments. The brand managers develop competitive strategies for the product, think of an annual marketing plan and predict sales, initiates improvements in the product to meet the changing needs of the market and also continuously work with advertising agencies for the promotion of their product. Advantages of product or brand management: A product manager always develops a cost-effective marketing mix A product manager always ends up reacting quickly to new and innovative products. Smaller brands produced by the company get a product advocate. Disadvantages of product or brand management: Lack of authority to product and brand managers in carrying out their responsibilities. Lack of functional expertise as they are only experts in their own product areas. High costs associated with the system as every major product or brand requires an individual to manage it. Even minor products and brands are catered by different individuals. Brands are usually managed by the brand managers for a short time which leads to short term planning and fails in developing long term strengths. It’s harder for the management to develop a national strategy due to the fragmentation of the markets. Product and brand managers are more focused towards gaining the market share for the company rather than developing healthy customer relationships. How to cite Advanced Marketing course (MBA), Papers

Online Streaming And Content Became King †Myassignmenthelp.Com

Question: Discuss About The Online Streaming And Content Became King? Answer: Introducation Netflix was created by Reed Hastings in 1997. The principle was humble: Hastings trusted that he could influence the high-performance ethos and data-drivenness personified by tech businesses to prosper in the DVD-rental-by mail industry. For quite some time, Netflix had dominated the DVD rental market when compared to its competitors. With the onset of the millennia where online streaming and content became king, Netflix was quick to respond as per the decision of Hastings. He separated the DVD rental (Qwikster-later on) and the online streaming content business. The target was to simply capture the market to become the best global entertainment distribution business. And so, it became. Today when compared to its competitors Netflix has 36% capture on market compared to HBO and Hulu. When Hastings separated the streaming service and rebranded the DVD rental business with increased monthly subscriptions, there was a furore it led to the loss of subscribers. It debilitated the brand appreciated by subscribers chiefly for its effective client favourite database expertise and fee arrangement. Amazon posed a challenge by offering customers to view content instantly for a small price. More such competition was beginning to show up and Netflix had to maintain its competitive advantage. Also, the rising content cost presented itself as an opportunity from which HBO and Showtime were gaining. Netflix needed its own exclusive matter. That would allow it to bring back lost value to Netflix and allow long-term growth. In 2017, Netflix has over 40 million subscribers across the globe and over 1 billion hours of TV shows and movies every month (Grant, 2016). P orters five forces model analysis shows us that Risk of new entrants high (Apple, Amazon, Hulu, YouTube) Menace of substitutes high (Apple TV, Hulu) Negotiating power of customers high (lots of choices) Negotiating power of suppliers high (content king) (Walker et al., 2017. pp 1-19) Strength of rivalry high (low entry barriers and presence of big players) Complementors high (Microsoft, Roku, Vizio etc.) The simple SWOT analysis reveals that Strengths data, experience, amount of shows plus movies Weakness costs fixed, debt high, inflexible systems Opportunities Europe, NEM, all original content Threats dynamic technology, price rises, highly competitive market (Rao, C.B., 2017.) An eminent issue as evident from the analysis is that for Netflix, threats of all five forces were high and Netflix was stuck between powers. Netflix strategy was to penetrate markets by building strategies around excellent services and competitive prices. Focus largely on building their own content to maintain the competitive advantage. Thats the reason when we think of Netflix Orange is new black, House of Cards etc. come to our minds but if we think of Amazon or HBO, we draw a blank. They went with the stream only content while profiting off the DVD rental for the next 5 years. It also thrived by steadying its high convenience dispersal approach as well as creating more conglomerates to create impeccable hardware stage for its software. (McGrath, R.G.,2013). IKEA IKEA, found in 1943, is a world-renowned furnishing corporation alleged for vending Scandinavian-style furniture and other household merchandises. The establishment has over 230 stores, with setups in above 42 countries with thriving and over 70, 000 employees. The stores by themselves can house 410 million consumers per year. It is a Swedish established firm built on the notion of offering an extensive array of classy, efficient household furnishing merchandises at such low costs, that most individuals will be capable to afford them. IKEA consumers are aggressively engaged in the shop experience as the IKEA theory trusts on consumers to pick, gather, move and build IKEA products themselves. It has been a triumphant organization for over 70 years. Based on Porters Generic Strategies, IKEA largely shadows the Cost Leadership Strategy. IKEA pursues dealers who could build finely designed subassemblies at the lowermost prices and clienteles want to build the merchandises themselves. This technique might prevent distribution costs for equally manufacturers and patrons. It permits creators dropping a lot of prices as soon as patrons could compensate for the merchandises on a much lesser price with great value and consequently, to obtain diverse sections of consumers. This is moreover IKEAs Focus Strategy on low prices. With the economical price, the business could obtain a huge sooq and effortlessly won the business. Further, IKEA obeys "Differentiation Strategy" to a certain extent. Essentially, the business revolutionised the way individuals procured furniture. Each IKEA store is a sole structure with the renowned product symbol and style. Paralleled to other furnishing stores, IKEA displays their merchandises in sample quarters which are mixed and fashionable. It offers numerous ranges and ideas for patrons to beautify their accommodations. In certain areas, people favour walking in IKEA stores as an amusement because of its designer planned furniture and homely atmosphere. As an effect, IKEA could effortlessly collect their prospective customers. Meanwhile, the establishment concentrates on manufacturing high-quality merchandises with inexpensive rate, which is additional variation unmatched to a maximum of the organizations in the trade. Furthermore, IKEA follows the Focus Strategy on variation (Wagner and Hollenback, 2014). For example, in IKEA stores in China, clients can discover lots of Chinese conventionally planned furniture, which is satisfactory for Chinese customers beautification mandate. The value chain analysis of IKEA (Peteraf et al., 2014) discloses that the company has been able to get and uphold a competitive advantage throughout owing to cost leadership (and letting directory charges to be guaranteed for a year), applying price control mechanism (i.e., recognising decent value substitute materials, dealing with alternative traders, stock chain management, manufacturing calibrated and differentiation/novelty built on market-sensing and acclimating to customers' requirements and likings) and evolving long-term relations with merchants. IKEA, thus, pertained onward and backward incorporation (West et al., 2015). IKEA keeps patrons with more than just low charges, contemporary stuff; other welfares comprise toughness, outstanding, receptive customer service, and environment-friendly merchandises. Extraordinary quality, groundbreaking products, sensible cost, sturdiness, rapid assurances/warranties, well-trained, approachable staff, minimalism and consideration to detail are the crucial features of IKEA's conception of consumer value. To be concise, IKEA respects all Porter's Generic Strategies and it does not get Stuck in the Middle. As the company disconnects the poli cies into diverse trade traits. IKEA discovered the tenet and thats why they got mammoth triumph in the business (Hinterhuber and Lioza, 2014. 57(3),413-23) References Grant, R.M., 2016.Contemporary strategy analysis: Text and cases edition. John Wiley Sons. Rao, C.B., 2017.Competitive strategy. Notion Press. McGrath, R.G., 2013.The end of competitive advantage: How to keep your strategy moving as fast as your business. Harvard Business Review Press. Wagner III, J.A. and Hollenbeck, J.R., 2014.Organizational behaviour: Securing competitive advantage. Routledge. Peteraf, M., Gamble, J. and Thompson Jr, A., 2014.Essentials of strategic management: The quest for competitive advantage. McGraw-Hill Education. West, D.C., Ford, J. and Ibrahim, E., 2015.Strategic marketing: creating competitive advantage. Oxford University Press. Journals Walker, R., Walker, R., Jeffery, M., Jeffery, M., So, L., So, L., Sriram, S., Sriram, S., Nathanson, J., Nathanson, J. and Ferreira, J., 2017. Netflix Leading with Data: The Emergence of Data-Driven Video.Kellogg School of Management Cases, pp.1-19. Hinterhuber, A. and Liozu, S.M., 2014. Is innovation in pricing your next source of competitive advantage?.Business Horizons,57(3), p